NAB SHOW 2017 April 22-27, Las Vegas, NV • Booth SU720
We’re in the midst of dramatic change. While some observe and follow, Ericsson and our clients are leading the transformation of television. At NAB this year, we’ll be showcasing the end to end capabilities that will drive the future, alongside the real, deliverable software and service solutions needed to compete in todays market.
Move from “big data” to smart data. Broaden the value of services such as captioning and differentiate in areas like content discovery. Learn how to drive new monetization opportunities and enhanced QoE around targeted advertising and performance analytics.
Software and Cloud
Winning broadcast strategies are software based and cloud ready. Check out our end-to-end, 100% software based media architecture. Learn about our cloud based service delivery, including our global, cloud service platforms for media management, captioning, and virtualized linear playout.
The audience experience is evolving. Journey through the developing audience approach to content consumption and interaction with our AR and VR based demonstrations. Learn the technology requirements that these changes will bring for broadcasters and service providers.
CHECK BACK DAILY FOR NEW HIGHLIGHTS AND SPOTLIGHT DEMOS
On the show floor:Our end to end capabilities across the media value chain
Get a sneak peak!
Join us as we walk through the Ericsson Booth. We'll highlight the innovation that we believe will drive the future as well as the deliverable software and service solutions that you need to compete today. We'll cover the demonstrations we showcase in each stage of the media value chain as well as our Innovation Zone.
MEDIA ENRICHMENT maximizing the value of programming
There is little doubt that the TV experience is in a period of transformation. The way people consume TV content is changing, pushed by new behaviors and enabled by new technologies. TV viewing is no longer bound by location, time of day or a hefty TV set and watching video on a mobile screen is becoming the new norm. At NAB Show this year...